General Session
(9:15-10:15 a.m.)
"Understanding and reaching our Ethnic Markets"

Workshops - 1st Breakout (See below)
(10:30-11:30 a.m.)
Attendees may select any workshop from any track

Lunch
(11:30 a.m.-1:15 p.m.)
Keynote: Henry Cisneros

Workshops - 2nd Breakout (See below)
(1:30-2:30 p.m.)
Attendees may select any workshop from any track.

Townhall
(2:30-3:30 p.m.)

BREAKOUT WORKSHOP MENU

Maneuvering the Money Maze (S1) Are you in a position to secure a loan? Understand what lenders are thinking for and looking for.

HR Drama: Real or Imagined? (S2)
Discover how to get the best ROI from developing a diverse workforce and how to separate fact from fiction when it comes to challenges you may encounter.

Navigating the Contract Arena (S3)
Learn how small companies win big contracts in both the public and private sectors. Discover how to find out what's up for bid, receive RFPs and submit competitive proposals.

Getting Noticed In Ethnic Markets (C1)
Learn how to win the recognition and respect of multi-cultural communities. Find out how philanthropic giving, corporate governance and the make up of your board of directors can influence corporate image.

Diversifying Your Workforce: Recruitment and Retention (C2)
Discover how to attract excellent employees who will remain loyal to your company. Receive the latest information on developing retention strategies and career ladders for building a strong multi-cultural workforce.

Expanding Your Reach through Supplier Diversity (C3)
Find out how giving work to businesses in the ethnic communities you want to embrace can both increase revenue for your company and attract a whole new pool of workers.

The Nonprofit Funding Equation (L1)
Learn how to successfully attract foundation, corporate and individual donors and ensure you are the "charity of choice."

Influencing Change (L2)
Discover how to increase the political and economic power of your ethnic community by creating informed constituencies.

Getting a Seat at the Table (L3)
Learn how you "get in the room" with other leaders who are shaping the key decisions impacting our region.

Spending your promotional dollars-Hispanic (P1)
These sessions will help you maximize the power of your media budgets by providing timely, accurate information about the media viewing, listening and reading habits of Sacramento's ethnic markets.

Spending your promotional dollars-African American (P2)
These sessions will help you maximize the power of your media budgets by providing timely, accurate information about the media viewing, listening and reading habits of Sacramento's ethnic markets.

Spending your promotional dollars-Asian/Pacific Islander (P3)
These sessions will help you maximize the power of your media budgets by providing timely, accurate information about the media viewing, listening and reading habits of Sacramento's ethnic markets.