Community to Embrace Farm-to-fork Pride
Sacramento, Calif. – Restaurants, auto shops, and hair salons. Software engineers, yoga instructors, and baristas. These are just a few of the people and places that the Farm-to-Fork Steering Committee includes in its new “We Are Farm-to-Fork” campaign, designed to encourage inclusivity and community pride around the region’s farm-to-fork identity.
In 2015, Visit Sacramento formed the Farm-to-Fork Steering Committee to provide expert guidance in shaping its America’s Farm-to-Fork Capital program. Now led by the non-profit Valley Vision, the committee is comprised of chefs, farmers, restaurateurs, suppliers and representatives from grocery, government, non-profits and more. Together, the group has established connections between many of the organizations in the greater Sacramento region that are working in the farm-to-fork space. The committee also continues to look for ways to expand the reach of farm-to-fork across the region and beyond Visit Sacramento’s special events and marketing efforts. The idea behind “We Are Farm-to-Fork” was born out of the growing enthusiasm around the farm-to-fork concept from people and organizations outside of related industries.
“The Sacramento region has been farm-to-fork since long before the America’s Farm to Fork Capital initiative,” said Valley Vision Chief Executive Bill Mueller. “This is the region’s heritage, and everyone here is a part of it, from farmers and farmworkers in our rural communities, to mechanics, bank tellers, small businesses, and workers in our urban core. We are Farm-to-Fork shows our pride in that heritage.”
“Over the last six years, we’ve seen interest in farm-to-fork go well beyond local restaurants,” said Visit Sacramento CEO Mike Testa. “From trade associations to accounting firms, people are looking to be a part of the farm-to-fork effort. But the truth is, they were always a part of what has been building here. This new campaign highlights the fact that if you’re a part of our community, you’re a part of farm-to-fork.”
Part of the “We Are Farm-to-Fork” campaign rollout includes a corresponding logo designed by The Honey Agency. The members have committed to utilizing the logo within their own organizations and are excited to share it with others throughout the region.
“As Sacramentans, we are all proud of our region’s strong agricultural heritage,” said Chelsea Minor, Raley’s Corporate Director, Consumer & Public Affairs. “We are Farm-to-Fork is intended to be a badge of honor for all businesses to embrace throughout our six-county region to show our commitment to being America’s Farm to Fork Capital.”
200 Global Leaders Find Their Edge in Sacramento
Shape uncertainty. Lead through ambiguity. Find your edge. Amplify your impact.
These principles guided the four-day SHAPE North America 2018 summit, which brought over 200 young global leaders to Sacramento from August 9-12th.
#SHAPENA18 participants came from 63 city-based “Hubs” in 30 countries, but all were members of the Global Shapers community, which is the youth leadership network of the World Economic Forum. The 27-member Sacramento Hub, to which I belong, won a competitive bid to host this important event – and we created an experience that has been billed by many as the best “SHAPE” event ever, on any continent.
Valley Vision has been fiscal agent for the Global Shapers – Sacramento Hub throughout the production of the SHAPE North America gathering. Through this formal partnership, the Sacramento Hub has access to a high-performing and trusted local nonprofit that manages its finances and records, keeping things running smoothly. For Valley Vision, the Global Shapers bring a unique connection to the global community not found in other young leaders groups, which further boosts VV’s toolset in advancing the livability of the Sacramento region.
From the get-go, our team modeled #SHAPENA18 as an “anti-conference.” The programming was meant to introduce uncertainty into the lives of #SHAPENA18 attendees, give them the tools to navigate that uncertainty, and then celebrate each individual’s ability to grow their leadership acumen and overcome obstacles of all kinds. Tears are not normally shed at conferences, but they were commonplace as Shapers recounted life-altering insights to their peers at key points during our time together.
The four days were modeled after the Hero’s Journey concept popularized by scholar Joseph Campbell, and were highly experiential. This meant that (1.) the lion’s share of “sessions” were led by actual Shapers/attendees, (2.) we were constantly changing physical locations and backdrops, and (3.) there were no “expert” panels to be found. Each day, Shapers were exposed to new means of “Leading Through Ambiguity” and “Finding Their Edge” before a final day of “Amplifying Impact,” in which #SHAPENA18 participants spent their afternoons giving back to the community via service projects in partnership with local organizations.
Highlights included (but certainly were not limited to):
- Kicking off the anti-conference on the Capitol West Steps with a deeply moving and personal story from Hub Alumni Kelly Rivas.
- Stockton Mayor Michael Tubbs speaking at Golden 1 Center, followed by Shaper-led breakout sessions around the concourse on topics like “Identity, Power, and Privilege,” cryptocurrency, radical storytelling, and more.
- Setting up 22 separate “Salon Dinners” across the region, providing an opportunity for Shapers to divide into small groups and find their way to meals hosted by community leaders, friends, and family.
- Organizing a Friday night after-party at The Urban Hive featuring authentic performances in partnership with Sofar Sounds Sacramento.
- Saturday breakfast in the State Capitol followed by a dynamic workshop on embracing failure as an indicator of success.
- Sacramento Mayor Darrell Steinberg reflecting on his time at UC Davis Law School – he was a bit of a rabble rouser!
- Volunteer service projects across the Sacramento region, where Shapers were able to give back to their temporary region of residence.
- A final dinner at the Stanford Mansion which featured recognition of sponsors, delicious Farm-to-Fork food, and a heartfelt blessing with the Sacramento-based Maquilli Tonatiuh Aztec Dancers.
The Sacramento Hub could not have pulled off this production without the help of our fantastic sponsors: UC Davis Global Affairs, P&G, Sacramento Kings, Balanced Body, UC Davis Health, Statehouse at the Capitol, Sacramento State, UC Davis Dining Services, Blue Shield of California, Sierra Health Foundation, Valley Vision, The Urban Hive, Visit Sacramento, Sacramento Region Community Foundation, University of San Francisco, Capital Public Radio, Uber, California Chamber of Commerce, UC Davis Graduate School of Management, Lucas Public Affairs, NextGen America, ACLHIC, and Blanket Marketing Group. You are all awesome!
Our team looks forward to harnessing this momentum, expanding our community partnerships, and doing another mind-blowing thing in the not-too-distant future. I encourage you to learn more about the local Sacramento Hub and the Global Shapers Community at large. You are also free to dig into the final #SHAPENA18 Schedule for more information about the specific components of the 4-day experience. Please email us if you have any Shaper-related questions or ideas!
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Adrian Rehn is a Valley Vision Project Manager overseeing the Cleaner Air Partnership and Valley Vision’s online communications.