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Tracey Schaal

Tracey Schaal is Principal of Intrépide Enterprises, an economic development and community relations strategy firm based in Northern CA.

With over 20 years’ experience in economic development, marketing, and non-profit leadership, Schaal has been involved in national and international business recruitment and retention efforts for the greater Sacramento Region, has served as a founding member of TeamCA, the state’s non-profit marketing organization, and has led several organizations through transformative growth and development.

Professional Experience

Most recently, Schaal served as the Executive Director of Power Inn Alliance, a property-based improvement district, a manufacturing corridor in the southeastern quadrant of the City of Sacramento. While here, she launched several marquee initiatives to change how people view industrial corridors.

Known for her dynamic and visionary approach, Schaal strives to create collaborative pathways to better our community through job creation, company retention and proactive public relations and marketing campaigns. Her passion is to create catalytic strategies which result in actionable outcomes and metrics to ensure significant impact for the organizations and communities she engages with.

Education

A native of Ohio, Schaal received her B.A. in Public Administration from Miami University in Oxford, OH. She lives in Carmichael with her family.