MEATing the Moment: Valley Vision Attends 3rd Regenerative Meat Summit
By Grace Kaufman & Ethan Mermell
On November 18th, Trish Kelly, Grace Kaufman, and Ethan Mermell of Valley Vision’s Food and Agriculture team attended the 3rd California Regional Regenerative Meat Event hosted by Roots of Change, UC Davis Institute of the Environment, and IC-FOODS, in collaboration with Mulvaney’s B&L and Cream Co. This event was a celebration of three-years of USDA-funded work to develop high-value regional meat supply chains in Northern California. As the lead for coordination and communication for USDA’s Southwest Regional Food Business Center, Valley Vision has participated in this effort to learn about supply chain and market challenges and opportunities for regenerative ranchers in California and support the project through a variety of ways. This includes facilitating connections with several of our food and agriculture partners who work across the region and throughout the state; sharing information about the resources of the Center and the state-funded California Jobs First Initiative which Valley Vision manages for the region – We Prosper Together; and coordinating on institutional procurement activities led by the University of California and the California Dept. of Food and Agriculture (CDFA).
The event kicked off with a panel discussion about the launch of the University of California Market, emphasizing the outcomes of launching system-wide purchasing of regional and regenerative meat for the UC system’s schools and hospitals. Marilyn Biscotti, UC Office of President; Clifford Pollard, Cream Co Meats, and Kathy Webster, TomKat Ranch and Beef2Institution Collaborative spoke on their experiences procuring regenerative meat in University and K-12 school districts. Major barriers include long-term contracts to meet demand of conventional food suppliers, processing and aggregation, as well as market channels for whole animal usage. As an aggregation and distribution hub for ranchers throughout the state, Cream Co Meats provides the “missing middle” in supply chain infrastructure for institutional procurement. Cream Co Meats has purchased 1.3 million pounds of regenerative, West Coast meat from ranchers in the past year, and plans to procure an additional 30 percent annually, serving as an aggregator for resale to institutions. The panel ended with an exciting announcement – starting in 2025, the University of California will purchase 400,000 pounds of regenerative meat from Cream Co Meats.
Following a delicious lunch of local produce and regenerative meat from PT Ranch, Sarah Keiser, Wild Oat Hollow, Jim Kleinschmit, Other Half Processing and Growing GRASS, Nick Anicich, CDFA Farm to School, and Steve Schwartz, Interfaith Sustainable Food Collaborative, spoke of new market opportunities for regenerative growers. Steve Schwartz’s presentation highlighted new policies such as AB 888 that support on-farm harvesting for cultural practices. Nick shared a list of CDFA’s funding opportunities and encouraged ranchers to get involved in farm to school and institutional procurement. Sarah discussed the market opportunities, and ecosystem services that cows, sheep, and goats provide through fire management grazing. Jim discussed new market opportunities for ranchers, such as regenerative leather products.
IC Foods then presented a demo on their Regional Regenerative Meat Resource Portal which provides a directory of the regional regenerative meat community, such as contact information and resources on markets and opportunities.
The last panel of the event focused on remaining challenges and solutions for regenerative meat. This panel’s speakers, Michael Delbar, CA Rangeland Trust and Loren Poncia, Stemple Creek Ranch discussed marketing and how the community’s awareness of regeneratively grown meat is growing. Challenges discussed included the dwindling amount of processors and the need to increase producer awareness of available grants, as economic feasibility persists as a challenge across the board faced by ranchers. It is important for these businesses to be viable given that regenerative grazing differs from conventional meat production through practices that improve soil structure and build soil organic matter, leading to carbon sequestration.
Jenny Lester Moffitt, USDA Under Secretary for Marketing and Regulatory Programs, discussed a broad range of funding opportunities from USDA and new initiatives that support small and mid-sized farmers and ranchers, such as the USDA Regional Food Business Centers- 12 multi-state centers across the country providing new resources to support farmers, ranchers and food producers and more resilient regional food systems. As part of this effort, USDA has hired 40 fellows to support food system transformation, including programs to support regenerative agriculture. Jenny noted that supply chain infrastructure such as processing facilities are a major challenge for small to mid sized ranchers. As part of Valley Vision’s role in the USDA Southwest Regional Food Business Center, we actively share information about upcoming funding opportunities and resources for supply chain infrastructure and new market channels, and the Center’s network of partners provide capacity building support to access these resources. We also include the Regional Regenerative Meat Portal in Center resources.
The event ended with CDFA Secretary Karen Ross, who provided an optimistic and forward-looking view of regenerative agriculture in California. Secretary Ross discussed the future of regenerative agriculture, which planted the seed for creative networking discussions that were paired with regenerative meats, including goat from Neuman Family Ranch, and local, seasonal produce prepared by Chef Mulvaney and staff.
To learn more about Roots Of Change and the regenerative meat project, visit: https://www.rootsofchange.org/projects/transformation-of-californias-meat-processing-capacity/
To learn more about the USDA Southwest Regional Food Business Center, visit www.swfoodbiz.org and sign up for the newsletter here: http://bit.ly/SWRFBC-Newsletter
